Funnalized
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FL-19 · OUTCOME

Prove that it worked — instead of believing it

Set a goal, watch progress run along from real records — and test a measure against a control group.

0Capabilities
0Paths through
0Handovers
0Entries in the catalogue

Screens from a demo workspace. Companies, people and figures are fictitious.

What it does

OutcomeOS at work

Four capabilities people actually open OutcomeOS for. Everything else it can do is listed in full in section 04 — this is only what stands on its own.

The load-bearing capability

An A/B test on real records

Test two approaches against each other — directly on leads, deals or candidates. Newly created records are assigned to a variant automatically and by weight the moment they are created: per record, once, and unchangeable afterwards. The same record never ends up in two variants.

Never twice

the same record never lands in two variants

The holdout group that makes proof possible in the first place

Alongside control and variant you can deliberately leave one group untreated. Only that comparison separates “it got better” from “it would have got better anyway” — the difference between an observation and a proof.

Observation → proof

only the comparison with the untreated group turns it into proof

Significance instead of pretty bars

For every variant you see the difference in absolute and relative terms, the p-value, the confidence interval and the clear statement of whether the result is dependable. A minimum sample per variant stops three lucky hits passing as a success.

Minimum sample

stops three lucky hits from passing as a success

Your next step, not only your numbers

Action needed

or waiting, blocked, unusual, or deliberately in the holdout — kept apart cleanly

The outcome inbox says where something is needed from you right now — and distinguishes cleanly: action needed, waiting on somebody else, blocked, unusual, or deliberately in the holdout and therefore intentionally untreated.

Handovers

What OutcomeOS receives and passes on

Comes in to OutcomeOS
OutcomeOS
Goes out of OutcomeOS

OutcomeOS proves whether a measure achieved anything. Where the day stands is shown by the dashboard — proof is a different question from status.

Complete

Everything that is in it

0Entries in the catalogue

20 capabilities in 3 groups — complete, not curated.

Honestly

What it does not do

Every limit names the place where it happens instead.

  • No language model.

    The computation is statistics you can read. A model that guesses at an effect would be cheaper and worthless.

  • No control group, no proof.

    Leave out the holdout group and you get a trend, not a cause. And it says so, instead of claiming success.

  • Thresholds are fixed in advance.

    Significance level and duration are locked to the experiment. Moving them afterwards is not possible — otherwise every experiment wins.

Follow-up

What teams want to know beforehand

How long does an experiment take?

As long as it takes to be meaningful, decided up front — the duration is locked when you create it and not adjusted once you like the result.

Do my people notice anything?

Only the measure itself. Assignment runs in the background, and the records look exactly as they always do.

What if nothing comes out of it?

Then it says nothing came out of it. An experiment without an effect is a result — and cheaper than a measure you keep running for years.

One message at launch. After that you'll find me in the top right of the app.

OutcomeOS is one of 21. You get all of them.

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€50€150/ month · permanently

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