Metrics from every module — without a single export
23 block types reaching live into your real records — right across every module.
Screens from a demo workspace. Companies, people and figures are fictitious.
Reports at work
Four capabilities people actually open Reports for. Everything else it can do is listed in full in section 04 — this is only what stands on its own.
Every module on one board — with no import
A single board puts sales pipeline, candidate funnel, campaign spend and project progress side by side. Because everything lives in the same ecosystem, you need no export and no interface — the numbers are already there and recalculate freshly the moment you open the board.
side by side on one board, with no export and no interface
23 block types for every question
From KPI tile, trend and table through funnel, cohort, sankey and treemap to heatmap, leaderboard and anomaly list. The right presentation for each question — not three bar charts for everything. You drag blocks onto the grid, and global filters and periods recalculate them all in one go.
dragged onto the grid — the right shape for every question
Unfold down to the source row
A value looks odd to you? Click it and see the individual rows behind it — capped and filtered to non-sensitive fields, never the full raw data. That is how you find in seconds the one deal or candidate that is tipping the number.
finds in seconds the one deal or candidate that tips the number
Your own metrics by formula
before a new formula reaches any board, without exception
Margin, rate, average per head — the visual formula editor with type checking builds derived metrics with no code at all. So that no invented number goes into circulation, new formulas pass an admin approval before they land on boards.
Paths that run through here
A board computes on the very records the modules carry. That is why there is no import, no nightly extract and no second truth.
From an ad to a customer
From a won deal to a project
From scattered numbers to a decision
What Reports receives and passes on
Everything that is in it
24 capabilities in 6 groups — complete, not curated.
What it does not do
Every limit names the place where it happens instead.
- No external data sources.
Computation happens on Funnalized data. There is no board over a foreign database or an uploaded spreadsheet.
- No free query language.
There are 23 block types and your own metrics via formulas. Anyone who wants to write SQL wants a different tool.
- No language model involved.
Every number comes from a rule you can read. That is duller, and the reason you can show it to an accountant.
What teams want to know beforehand
Can I see how a number came about?
Yes, down to the source row. A block unfolds until the individual deal, candidate or invoice is right there.
Can it go to management automatically?
Yes — as CSV or XLSX, at a fixed time, to a fixed list. Delivery runs even when nobody has the page open.
Can I see what has changed since yesterday?
Yes. A board can be set against an earlier state — not just today’s number but the difference.
Reports is one of 21. You get all of them.
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